A research, branding and
communications agency

A research, branding and
communications agency

About

We are a Sydney-based qualitative research and brand communications agency with experience across many brands, in many categories, in many markets.

Our core belief is that your brand is central to your business growth and that it must guide and inform how your company interacts with customers, business partners and staff at every touchpoint.

Rapid advances in the digital world have made creating and optimising every engagement with every stakeholder more vital than ever before.

diagram_01

We are a Sydney-based qualitative research and brand communications agency with experience across many brands, in many categories, in many markets.

Our core belief is that your brand is central to your business growth and that it must guide and inform how your company interacts with customers, business partners and staff at every touchpoint.

Rapid advances in the digital world have made creating and optimising every engagement with every stakeholder more vital than ever before.

diagram_01

“BrandCentral succinctly summed up the PPB brand difference and in the process unlocked an even more valuable business strategy piece.”

Ian Carson, Chairman, PPB Advisory

Services

Clients can pick ‘n’ mix from the following services.

Fresh eyes and assiduous investigation of where you are now can uncover hidden brand assets, under-utilised resources and new market opportunities.

By extracting honest opinions and preferences, both internally and externally, themes and patterns emerge and dots get joined in new and powerful ways.

The answer often lies within your team. BrandCentral workshops use processes and modelling to draw out knowledge and ideas that create joint ownership of solutions.

The platform and pivots upon which all business development and communications programs can be built. Often built on the outputs of stakeholder workshops.

Where new brands or sub brands form part of the solution BrandCentral can manage their development including brand architecture and graphic design.

Where our brand work identifies an opportunity for business growth based on a new product or service, we can bring together the team to make it happen.

Many years in leading agencies on three continents means we have the experience and the networks to execute campaigns, collateral and digital solutions across all channels.

“BrandCentral’s consumer insight capability, helped create a platform that powerfully relaunched the brand.”

Craig Walker, Marketing Manager,
RAMS Home Loans

Experience

BrandCentral’s experience covers many leading brands.

“BrandCentral’s strategic insightfulness into complex communications issues is an exacting strength.”

Rod Giason, CEO, Tourism Tropical North Queensland

Founder

Founder

Julian Martin
Founder and Strategist

Julian is a leading brand strategist and qualitative researcher, with more than three decades in senior roles and as co-Founder of iconic creative agencies in Australia, the UK and the USA.

UK
bbh_logo_type_300dpipreview
logo-chiat-day-mojo
Australia
campaignpalace
logo-love
USA
ogilvy-mather-advertising-logo
logo-chiat-day-mojo

“Julian has been a real business partner in the marketing of Tasmania. He is a challenging and thought provoking strategist.”

John Pugsley, Former Director Marketing, Tourism Tasmania

Case Studies

From worthy to wealthy

Insight

Like many industry funds, NGS Super was stuck in the super-only box. Members didn’t see the brand as part of their lives today or broader wealth plans.

Inspiration

Reposition NGS Super as a more personalised lifetime wealth-creation partner under a new brand positioning: ‘Your Fund, Your Wealth, Your Future’.

Impact

Creative campaign elements, building awareness and understanding of the new brand to inspire deeper engagement at every stage of the journey.

royal_wolf

From rusty to revolutionary

Insight

The previous brand reinforced a narrow view of Royal Wolf’s business. As the market leader in selling and renting modified containers., we helped identify an opportunity to highlight containers’ flexibility of as a solid structure for anything.

Inspiration

‘You can do anything in a Royal Wolf’ repositioned the brand in the ‘space solutions’ business. It required a mindset shift across the company, its people and its customers – everyone had to embrace ‘the art of the possible’.

Impact

Total identity and communications refresh. Among other channels, we utilised the communications opportunity of the sides of the containers themselves – a highly visible brand asset on building sites everywhere.

From optimal to essential

Insight

People want quick, sharp insights to help them keep up with business and the markets. How can the Financial Review communicate it delivers this vibrancy and currency?

Inspiration

Position the brand as an essential aid to business success, encapsulated in the long-running brand line. ’Financial Review. The Daily Habit of Successful people’.

Impact

Smart, bright, witty and insightful campaign dialogue – speaking ‘in club’ to the business tribe.

“BrandCentral were embraced by the company (and the Board) because they made branding a core component of business thinking and growth”.

Alan Mc Laughlin, Sales & Marketing Director, Royal Wolf

Contact

BrandCentral • BrandCentral